Nestled in the heart of Appalachia, the Blue Ridge Parkway is a scenic corridor beauty stretching 469 miles through Virginia and North Carolina. Known as “America’s Favorite Drive,” the Parkway offers breathtaking vistas, vibrant cultural heritage, and unparalleled outdoor experiences. Behind the scenes of this iconic route stands the Blue Ridge Parkway Association (BRPA), a membership-based nonprofit organization dedicated to enhancing every traveler’s journey.
Since 1949, the BRPA has been the official marketing partner of the Blue Ridge Parkway, connecting visitors to the region’s diverse destinations, local businesses, and cultural attractions. The Association publishes the free Blue Ridge Parkway Travel Planner, a comprehensive guide featuring maps, itineraries, and lodging, dining, and activities recommendations. Whether you’re seeking family-friendly adventures, romantic getaways, or thrilling hikes, the BRPA ensures travelers have the tools to craft memorable experiences.
Beyond travel planning, the BRPA champions the economic vitality of communities along the Parkway. By collaborating with Destination Marketing Organizations, attractions, and small businesses, the Association promotes sustainable tourism that preserves the Parkway’s natural beauty while supporting the people who call this region home.
Visitors can also explore the BRPA’s digital resources, including the website BlueRidgeParkway.org and mobile app, offering real-time updates, trip inspiration, and insider tips.
Whether you’re chasing autumn’s golden hues, spring’s wildflower blooms, or summer’s cool mountain breezes, the Blue Ridge Parkway Association invites you to discover the wonders of this scenic treasure. Your next adventure begins here—where the journey is as spectacular as the destination.
